.This year I’m learning a lot of things about starting a platform, be it FB, YT, Blogging, even a new business etc.
One piece of advice that I am mostly getting from YT is the biggest load of porkies I’ve ever seen.
Here it is:
“Buy this first! Then that! And fork out money for this this this this and that that that that that that or you will NEVER EVER be successful until you’ve dumped your entire bank account into it! Lol!”
If you’re just starting out with your platform as a side gig, this is the worst advice you could possibly get. I’m convinced that the people who give this are purposefully trying to sabotage beginners so that they don’t have competition.
And here’s why the advice is bullshit:
With what money, bitch???
If this thing you are starting is just a side hustle/hobby, you should not be pouring all your money into it, as other ‘famous’ people suggest.
In fact, side hustles should be almost if not completely free for you to start up. The point is that it is something you enjoy and it brings in a little extra cash. If you’re haemorrhaging your entire bank account into it, it’s not a side gig. It’s a main hustle. And you’ve just put all your eggs in one basket, which is probably the stupidest financial decision you could possibly make when you’re starting out.
Just look what happened to all your favourite YTers when the ad apocalypse happened. When getting paid just to turn on your camera and do whatever first became a thing, everyone jumped on the bandwagon. People even quit their jobs to do it full time. It was at this point that I saw their failure coming a mile away. How do you even expect that to last? Some of them didn’t even back up their paid-to-film-their-boring-life with merch, which would have been the most obvious next step for me, before I even knew anything about money. And yet they continued to sit on this one income, expecting to do the same thing over and over forever. Then the YT bubble collapsed. Suddenly you were wading through piles of videos of YTers screaming at their cameras “BAWWWWW the money disappeared! I can’t pay my bills! Give me money!” And that is how perfectly good, talented people dumped it all to become e-beggers, just to pay their bills for the mansion they bought with their YT money. And how is this YouTubes fault? You didn’t even have a backup. Or you can go back to the dayjob you abandoned for a platform that was never meant to last.
But not all of us are those YTers. Some of us are massively underpaid in their main day job, if not downright unemployed. We’re using what we actually have. The end, that’s it. Sometimes you’re forced to spend what you don’t have. If you have to skip meals to pay bills, pay all that first before chucking money you don’t have at all the latest overpriced crap that some YTer told you to buy in order to be a YTer.
And if you are some big name touting that one has to have a certain ‘quality’ of expensive crap just to get anywhere, if you are shooting people down by saying they will never get anywhere using second hand, obsolete supplies because that’s all they can afford: Shut your fat gob!!!
Jenna Marbles sometimes still uses her phone or a webcam. So do many other big YTers. You don’t need an entire production studio when starting out making little videos. One of the latest trends today is Mukbang. The most important thing in those videos is the food, not the overpriced Hollywood camera used to film it. Some Mukbangs aren’t even edited. They don’t need to be edited. So no, you don’t need the latest software used by Weta Studios to edit simple videos like Mukbangs. ASMR, vlogs, mukbangs can do perfectly well edited in a broken version of Microsoft Movie Maker.
All the best YTers and influencers started out with the cheapest crap. Including the ones giving you this dangerous advice of affluenza. They are hypocrites who are straight up lying to you.
Starting out with arts and crafts, you don’t need the most expencive equipment and supplies, anyone who tells you otherwise is setting you up to fail. Bob Ross used cheap paintbrushes I could probably get from the Warehouse or even a $2 shop. Right now my strategy is to sell small, cheap paintings and use all the profits to buy more art supplies. That could be your goal too.
I’m doing this because do you honestly think I can afford the highest end of oil paints while unemployed and disabled? LOL.
And pouring money into writing as a side hustle. Are you serious??? I haven’t heard much ‘advice’ demanding that you do this. But anyone who tells you to empty your bank account just to write is an absolute scam artist.
Of all the hustles I’ve mentioned today, this should be the most inexpensive, if not FREE to do.
Writing should be done anywhere on anything. Anyone who screeches that you ‘need’ to buy and buy and buy and buy this and that overpriced software/supplies before you even start writing should be slapped! This software should be tools to help you and make things easier for you, not requirements to just bashing your words down.
I’m using Open Office and am slowly transitioning to Google Docs. I am now boycotting the moneygrubbing scam that is Word. Over $100 to use a writing software for only one year???? Really??? Are you high on something, Microsoft? Linux is killing your business! Some of us have to save up for months to by a new pair of pants from the Warehouse! I will use whatever software I have at the time!!!
And all of that is when I’m not physically writing in an actual notebook with an actual pen, both of which shouldn’t be overpriced either. Anyone who tells you that you ‘need’ some speshul pen and speshul notebook/paper for some massive price is scamming you! Your pen and your paper for writing should be special to you, not your wallet.
I’m even avoiding using a professional editor. Everyone in the writers’ groups will scream at you that you ‘need’ one. But once again: With what money, bitch? Editors aren’t free!!!! They charge money for good reason! They need to eat too! So I might go with another option, or just straight up skip that step before I publish. An editor is something I could get once I’ve actually made money from my books. Otherwise, I have nothing to pay an editor with. And as an artist myself, I couldn’t bring myself to pay them in ‘exposure’.
And then there’s book covers. Yeh…
Book cover artists should absolutely be paid. With money. Which is why I can’t have one. Being an artist, again, I will do it myself until there is money.
This ‘advice’ is one of the biggest ripoffs I have ever seen. Even when you actually have money, it’s a massive scam.
Even if you don’t want to make money, even if you just want it as a hobby, you shouldn’t be expected to spend too much on it.
If you do want to make money, you still shouldn’t spend too much, only what you can, especially if there is no money for extra things in your life. It should support itself. It should not make you homeless because you put all your eggs into one basket.
There is an endless amount of actually good business advice out there, I’m just starting to find it myself. Affluenza is not good business. Quite the opposite actually.
And I am more than happy to use better quality stuff if someone buys it for me 🙂